Top 5 Reasons For Responsive Website Design

Posted in cms, search-engine-optimization, seo

A Content Management System (or CMS for short) is software you can install on your website to make it easy to manage web pages without deep knowledge of HTML. This is great for marketing teams and business owners who simply want to change web page copy, add pages and use their website as an effective […]

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Top 5 Digital Marketing Channels

Posted in email-marketing, search-engine-optimization, social media marketing

What are the top digital marketing channels for your company? Is it email marketing, PPC, SEO, partnership programs? That question can be difficult to answer. Which marketing activity generates sales depends greatly on your budget, internal or external resources, existing technology, and growth phase of your business. Here is a list mentioned in a recent […]

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New Era of SEO

Posted in search-engine-optimization, seo, social media marketing

As many of you may already have read, Google recently updated their algorithm in late April 2012. The change, called “Penguin”, has impacted high ranking websites and even helped some sites improve in rankings. This has left many business owners and companies wondering “why did this happen” and “how do I get my rankings back?”. […]

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What is Google PageRank?

Posted in google, search-engine-optimization, seo, tool bars

Updated: Google no longer features PageRank in their toolbar and the importance on PageRank has been greatly diminished in recent years. Google PageRank Explained Online marketers have used Google Pagerank as a measuring stick to help determine the internet authority of a particular website and it’s ability to rank well in search engines. According to […]

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Is Audience important to online marketing?

Posted in email-marketing, search-engine-optimization

When planning online marketing efforts, do you consider who you are trying to reach with your search advertising, email marketing or keywords? I pulled some bullets from About.com on target audience analysis and provided some of my thoughts. Who is your target audience? This can be someone loyal to your brand that could come to […]

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