An insurance company needed help with their current Google Ads PPC management. Cost per quote for the program was relatively high with a $500-800 cost-per-action (CPA) for non-brand keywords. The company was skeptical that Google Ads was a good fit for their business and had little luck with past agencies who managed their campaigns.
Before growing their ad campaign budget, Interactive Cleveland needed to prove PPC ads could meet their ROI goals. Interactive Cleveland first conducted an account audit then prepared a restructure plan. The goal of these activities was to create an opportunity to grow business through an expanded and improved keyword match strategy, improved campaign structure, and overall best practices.
- Account Audit
- Account Restructure
- Keyword Research
- Google Ads Management
- Display Remarketing
- Dynamic Remarketing
Client noticed an immediate improvement to their cost-per-action (CPA), the price they paid per new customer. Their cost began to drop after three months, and the total conversions began to rise. As the conversions went up and the CPA improved, the client was convinced Google Ads was a good investment in their growth.
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