Use of mobile devices has skyrocketed in the past few years. What was once an afterthought is now a necessity. A mobile friendly website is a great first step to transitioning your brand to a mobile-first world. For companies that have made the leap from desktop-only websites to mobile-friendly, the battle isn’t over. Google and other search engines keep raising the bar as to what is considered a mobile-friendly website. Just because your website fits into a modern mobile screen doesn’t mean the website performs well or ranks well on Google using a mobile device.
“63% of consumers use a mobile device to access search engines”
So how can a company know if their website is optimized for mobile search? That’s where an experienced professional SEO consultant can help.
Google Raises the Bar
Google is now raising the bar when it comes to mobile website performance with mobile-first indexing. Rather than Google sending a bot to read your website using Desktop-only standards, they now simulate how a mobile visitor is going to process and read your website content.
Take Steps Today
Looking to improve your website performance before the next Google search engine index update? We provide full mobile SEO audits and mobile performance reviews to help prepare your brand for any changes. Do you need a full SEO audit? Ask yourself these questions:
- Mobile Design & Content: Is your website designed to attract and keep mobile visitors engaged with your content?
- Mobile Click Performance: Does your current mobile website lack a positive user experience? We’ll help you track click performance to see how visitors use your website on mobile devices. We’ll also leverage 3rd party click tracking tools to better measure the impact of ongoing changes.
- Mobile Speed: How fast does your mobile site load and perform across different devices?
- Mobile vs Desktop Analysis: Based on your competitors, how well are you gaining mobile search visitors?
Google says “62% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”
Be prepared for any major mobile updates. Book a free consult today for a full mobile-first audit.