Problem
A local non-profit asked Interactive Cleveland for help with their SEO performance. Organic search was a very small portion of their overall leads. They knew there was opportunity to grow and capture more leads in search engines relative to their local competitors, they just didn’t have much luck with past efforts and past consultants.
Solution
Interactive Cleveland first conducted a website audit then prepared a road map. The goal of these activities was to grow lead activity by way of SEO in Google for a list of core keywords. The website had many technical and content issues that needed fixed. The client’s website also had usability flaws that prevented better results.
- Full SEO Audit
- Road Map
- Local SEO Recommendations
- Conversion Optimization Recommendations
- Ongoing Technical Support & Reporting
Results
Client noticed an immediate improvement to SEO performance in the first three months of executing on the SEO recommendations from 2013 through 2014. Performance continued to accelerate into 2015.
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