SEO and Google Ads Case Studies

In the world of search engine optimization and paid search marketing, there are several SEO companies that claim #1 rankings for their clients. While monitoring keywords is important to spot trends, focusing simply on keyword rankings alone as a key performance metric is an outdated practice.

“Focusing on a handful of keyword rankings misses the bigger opportunity SEO goal of growing total organic visibility across 1,000s of potential keywords and customer searches.”

Rather than ranking well for a few vanity keywords, we prefer to look at your big picture goals and opportunities to uncover key wins. Our goal is to grow your organic and paid search footprint through sustainable marketing strategies. Below are a collection of SEO and PPC case studies. Download today and share with your boss!


Case Study: Google AdWords PPC Restructure
Industry: Insurance

This insurance company had worked with a past agency partner in an attempt to cut their cost per quote and cost per customer. The non-brand campaigns were hovering in the $500-800 per customer range before we were engaged on a campaign restructure. Read how an Insurance company was able to increase their volume and at the same time cut their cost per customer.


Case Study: Google Penguin & Panda Recovery
Industry: B2C & B2B E-commerce

How do you improve business online after a Google Penguin or Panda impact? Make your website more engaging, user friendly and content rich. We created a new search engine optimization strategy and holistic digital marketing plan designed to deliver a more positive shopping experience. We also executed a multi-channel online marketing strategy to reach the greatest number of highly qualified customers.

SEO & Social Media

Case Study: SEO & Social Media Campaign
Industry: B2C Pharmaceutical E-commerce

How do you improve business online after a major dip in Google organic search visitors? Did your SEO firm fail to use best practices? Take steps to clean up your organic search footprint with a full website audit and campaign plan. We created a content centered campaign designed to attract customers in search engines and increase exposure in social media.

Case Study: Full SEO Audit & Ongoing Consulting
Industry: Non-Profit

The fitness industry is very competitive. Being a non-profit in the fitness space has its own set of challenges. We started with a full website audit, included additional consulting and recommendations to help boost performance.

Hit by a recent Google update?

Download a free white paper to see what we did to help an online retailer after two major updates. Don’t give up on your website or search engine marketing. Contact us today to learn more about our forward thinking SEO and digital marketing programs.