Top 5 Digital Marketing Channels

Posted in email-marketing, search-engine-optimization, social media marketing

What are the top digital marketing channels for your company? Is it email marketing, PPC, SEO, partnership programs? That question can be difficult to answer. Which marketing activity generates sales depends greatly on your budget, internal or external resources, existing technology, and growth phase of your business. Here is a list mentioned in a recent […]

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Is Audience important to online marketing?

Posted in email-marketing, search-engine-optimization

When planning online marketing efforts, do you consider who you are trying to reach with your search advertising, email marketing or keywords? I pulled some bullets from About.com on target audience analysis and provided some of my thoughts. Who is your target audience? This can be someone loyal to your brand that could come to […]

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E-mail Design Lacking Some Punch?

Posted in email-marketing

A recent article on clickz suggest that most e-mail campaigns miss the mark. Many do not render correctly in mobile devices, even more display virtually nothing when images are not displayed. These new numbers are not good. Are marketing pros focusing too much on the message we send, rather than the method which we send? […]

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