24 April

Google’s Answer Boxes

Posted by in seo
Type in a random keyword like “mortgage” into Google search and what do you see? Chances are there will be a small block of copy (or graphical call-out) next to your search results or somewhere below the first 1 or 2 sponsored ads. Moz did a nice Whiteboard Friday on the topic here. Short Tail […]
13 April

SEO Quiz

Posted by in seo
To prepare for an SEO class I’m teaching this spring at Cleveland State University, we’ve prepared a short quiz. Please click here to take the quiz. Results will be shared online before the class and discussed during the first session. Prove you’re “smarter than a penguin” by getting all these answers correct! Take the SEO […]
18 February

Twitter + Google+ = Awesome?

Posted by in seo, twitter
Back in the late 2000s, I had a coworker tell me that Twitter was basically a “time suck”. The thought back then was that the SEO activity from Google most websites enjoyed was here to stay and that was good enough. There really wasn’t a need to place budget or time into Twitter as a […]
28 January

What SEO was and is in 2015.

Posted by in seo
I’m putting together some slides for a recent presentation and wanted to share with everyone. In the past 10 years, the craft of SEO has undergone a major transformation. In just the past 2-3 years, there has been an even more dramatic shift brought on by Google’s Panda and Penguin updates. So what does SEO […]
20 January

The Conversion Funnel and Social Media

One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot […]