18 February

Twitter + Google+ = Awesome?

Posted by in seo, twitter
Back in the late 2000s, I had a coworker tell me that Twitter was basically a “time suck”. The thought back then was that the SEO activity from Google most websites enjoyed was here to stay and that was good enough. There really wasn’t a need to place budget or time into Twitter as a […]
28 January

What SEO was and is in 2015.

Posted by in seo
I’m putting together some slides for a recent presentation and wanted to share with everyone. In the past 10 years, the craft of SEO has undergone a major transformation. In just the past 2-3 years, there has been an even more dramatic shift brought on by Google’s Panda and Penguin updates. So what does SEO […]
20 January

The Conversion Funnel and Social Media

One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot […]
12 January

Why Hire Interactive Cleveland?

Posted by in Services
Its a new year, lots of new projects in 2014 and a lot to look forward to in 2015. I don’t know about you but 2014 seemed to go by in a flash! As we finished up the year, a few ideas have been popping up in my head lately. How does a virtual search […]
29 October

5 Benefits of a Competitive Analysis

When it comes to keyword rankings and search engine performance, one of the most difficult concepts for folks to wrap their heads around is the competitive landscape. No business lives in a vacuum. If you can’t seem to make it past position #6 in Google, the problem may not be your agency. Most clients know […]