3 Important SEO Metrics

Posted in seo
Like we’ve said before, keyword rankings are so 2004. If you still didn’t get your fill of Back To The Future Day, you may want to Google what people were using to communicate (see Palm pictured) in 2004. It’s quite interesting! So if we’re not using the same phones and devices we did in 2004, […]

Free Fall Competitive Analysis

Posted in free
It’s finally fall! The leaves are turning and the calendar year is coming to an end. Time to look back on 2015 to see what progress you’ve made and what needs done in 2016. The perfect time for a digital marketing competitive analysis. To celebrate fall, we’re giving away a Free Competitive Analysis in October. […]

Link Building Stinks! (but it shouldn’t)

Posted in link building, seo
Since the dawn of SEO, search engine marketers have been building links both manually and naturally. Link building can have an impact on a website’s search engine rankings, although not as much as it did just a few years ago. Inbound links account for someĀ of the several factors search engines like Google consider when trying […]

Why Do Impressions Matter?

Posted in search marketing, seo
In the digital marketing world, where we measure almost everything, there has been a major push to refine conversions and focus on the bottom line. Conversions are very important. You don’t want to be wasting your money on advertising or marketing activities that don’t bring in business. What we as marketers and business owners forget […]

5 Digital Consulting Pet Peeves

Posted in search marketing
Over the past several years in the search marketing industry and business consulting space, I’ve noticed several “pet peeves” that always seem to come up. When I hear these mentioned by colleagues or clients, it always makes me cringe. Perhaps you have heard some of these or encountered them during your interactions with clients or […]