Why Do Impressions Matter?

Posted in search marketing, seo
In the digital marketing world, where we measure almost everything, there has been a major push to refine conversions and focus on the bottom line. Conversions are very important. You don’t want to be wasting your money on advertising or marketing activities that don’t bring in business. What we as marketers and business owners forget […]

5 Digital Consulting Pet Peeves

Posted in search marketing
Over the past several years in the search marketing industry and business consulting space, I’ve noticed several “pet peeves” that always seem to come up. When I hear these mentioned by colleagues or clients, it always makes me cringe. Perhaps you have heard some of these or encountered them during your interactions with clients or […]

So What is SEO Anyway?

Posted in search engines, seo
As an intro to a class I’m teaching this fall, I’ve prepared a handful of slides to help explain what search engine optimization is and how it’s used to promote a website. Included are stats on search engine market share, a nice overview of search engines by Matt Cutts, and more. Let me know what […]

How to Google Search Content Ideas

Posted in content marketing, seo
Continuing to come up with new content ideas or what blog post to create each week can be a daunting task. While there are several paid tools that can help, what if you’re a small company without a large budget? Google provides many free tools that, with a little elbow grease and patience, can give […]

Google’s Answer Boxes

Posted in seo
Type in a random keyword like “mortgage” into Google search and what do you see? Chances are there will be a small block of copy (or graphical call-out) next to your search results or somewhere below the first 1 or 2 sponsored ads. Moz did a nice Whiteboard Friday on the topic here. Short Tail […]