So What is SEO Anyway?

Posted in search engines, seo
As an intro to a class I’m teaching this fall, I’ve prepared a handful of slides to help explain what search engine optimization is and how it’s used to promote a website. Included are stats on search engine market share, a nice overview of search engines by Matt Cutts, and more. Let me know what […]

How to Google Search Content Ideas

Posted in content marketing, seo
Continuing to come up with new content ideas or what blog post to create each week can be a daunting task. While there are several paid tools that can help, what if you’re a small company without a large budget? Google provides many free tools that, with a little elbow grease and patience, can give […]

Google’s Answer Boxes

Posted in seo
Type in a random keyword like “mortgage” into Google search and what do you see? Chances are there will be a small block of copy (or graphical call-out) next to your search results or somewhere below the first 1 or 2 sponsored ads. Moz did a nice Whiteboard Friday on the topic here. Short Tail […]

SEO Quiz

Posted in seo
To prepare for an SEO class I’m teaching this spring at Cleveland State University, we’ve prepared a short quiz. Please click here to take the quiz. Results will be shared online before the class and discussed during the first session. Prove you’re “smarter than a penguin” by getting all these answers correct! Take the SEO […]

Twitter + Google+ = Awesome?

Posted in seo, twitter
Back in the late 2000s, I had a coworker tell me that Twitter was basically a “time suck”. The thought back then was that the SEO activity from Google most websites enjoyed was here to stay and that was good enough. There really wasn’t a need to place budget or time into Twitter as a […]