18 June

What is a good ROI for Ecommerce?

Posted by in roi
The weather is heating up (finally) and the sound of ice cream trucks fill the air. Summer is approaching and everyone is thinking time off. If your boss is out of the office or your team is on hiatus, its a perfect time to do a deep dive into your website reporting. ROI, or return […]
21 May

Top Search Banner a Scam?

Posted by in seo
I recently received an email from a “search banner” service. Ever heard of these sites or services? Below is an example email pitch I received this week from one of these companies. They claim to “get you to the top of Google” for specific keywords like “insurance”. They claim you are wasting money on Google […]
25 April

Keyword Reporting Not Dead Yet?

Posted by in seo
Yes, I still keep track of keywords. I know what you’re thinking, with all the changes at Google to thwart rank manipulation, why would you want to still report on unreliable metrics. The keyword discussion with clients can only lead to the question of “why does keyword X not rank”? Let’s go back a few […]
2 April

10 Ecommerce SEO Tips

Posted by in ecommerce
Whether you’re starting a new product line or have an established online store with 1000s of products, your website can benefit from search engine optimization best practices. From large brands to small businesses, there is no one strategy that fits all. There are, however, several things you can do to make your products more engaging […]
17 March

What is Inbound Marketing?

For those of you who are new to digital marketing or are more familiar with traditional marketing tactics, the term “inbound marketing” may seem straight forward enough. You post a blog or video on your website, people visit to your site, you get leads. It’s the opposite of “outbound marketing” where you send out mailers, […]