Twitter and Micro-Blogging Explained

Ok, so you have probably heard something about Twitter in the media or from a friend by now. Below is a short guide that helps define micro blogging, explores business benefits and explains why people use Twitter.

Micro Blogging is nothing new. People have been using internet forums and chat boards for years. Twitter has combined all of the benefits of online forums and chat boards into one open and connected platform, much the way Facebook has connected all the personal websites into one shared and easy to use platform.
By allowing anyone to follow posts and retweet (or redistribute) content, Twitter has created a simple, open and efficient way to share thoughts in real time. Micro blogging has enhanced word of mouth, allowing anyone to have a voice no matter title or social status.


Twitter as defined by “… is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

How is it used? By simply signing up for an account and selecting a handle (such as the one I have created @seanhecking) you can begin telling others “what you are doing”.
Of course, without any followers, your message will have limited reach. I suggest notifying your email lists, Facebook friends and business associates of your new Twitter handle. The more followers you have, the more influential your messages will become. Gaining followers takes
time and patience. You may not see real gains for a few months.

Why to people use Twitter? People use twitter to stay on top of their industry as things happen. People also use Twitter to network with others that have similar interests. Some use Twitter for entertainment, news, sports updates and more.
How you use the service is completely up to the account owner.

After starting an account, I recommend following friends and some influential tweeters in your industry. Listen for a few weeks and respond to messages if you have something valuable to add to the conversation. Once you have established yourself as a voice in the group, begin sharing some of your own thoughts, resources and solutions. Just like any other relationship, you have to give love to get love.

If you would like to learn more about using Twitter or other social media websites for your business, contact us today: