Twitter

Ok, so you’ve probably heard something about Twitter in the media or from a friend by now. Even the president is tweeting at 4am! You may be wondering, what is Twitter anyway and why would I use Twitter?

Twitter Explained

Twitter is a social media website designed to allow electronic public (or private) exchange of messages called “tweets”. Once you have a twitter account and “handle”, you can create tweets with a text limit of 140 characters which can include text, images, videos, and links.

“A social networking website, which allows users to publish short messages that are visible to other users. These messages are known as tweets, and can only be 140 characters or less in length.” – BusinessDictionary.com

Twitter Guide

Below is a short guide that helps define micro blogging, explores the business benefits and explains why someone might want to use Twitter.

Micro Blogging

Micro Blogging is nothing new. People have been using internet forums and chat boards for years. Twitter has combined all of the benefits of online forums and chat boards into one open and connected platform, much the way Facebook has connected all the personal websites and photo sharing sites into one shared, easy to use platform.

“Micro blogging has enhanced word of mouth, allowing anyone to have a voice no matter title or social status” – @seanhecking

By allowing anyone to follow posts and retweet (share) content, Twitter has created a simple, open and efficient way to share thoughts in real time. Micro blogging has enhanced word of mouth, allowing anyone to have a voice no matter title or social status.

Twitter Defined

Twitter as defined by Twitter.com “…is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

How is Twitter used?

Twitter is used mainly by media outlets, brands, entrepreneurs, journalists, and just about anyone looking for the latest news, information, and live events. Since tweets are in real-time, news can be shared the minute it happens all around the globe. No longer do you need time to update a website or produce a news cast to get the word out. Tweets can travel quickly and reach a very wide audience in just a few minutes. Updates to software can be tweeted and shared to the user base. Even engagement, birth, and death announcements can be tweeted instantly to 1,000s of followers.

Twitter for Beginners

Just getting started with Twitter? Here are a few helpful tips for beginners directly from Twitter. The support page provides most of what you’ll need to get started.

“It’s also very easy to get excited by Twitter, then see that excitement fade as you realize how challenging it is to keep up with your feed”

Of course, without any followers, your message will have limited reach. I suggest notifying your email lists, Facebook friends, and business associates of your new Twitter handle. The more followers you have, the more influential your messages will become. Gaining followers takes time and patience. You may not see real gains for a few months. It’s also very easy to get excited by Twitter, then see that excitement fade as you realize how challenging it is to keep up with your feed.

After starting an account, I recommend following friends and some influential tweeters in your industry. Listen for a few weeks and respond to messages if you have something valuable to add to the conversation. Once you have established yourself as a voice in the group, begin sharing some of your own thoughts, resources and solutions. Just like any other relationship, you have to give love to get love.

Why to people use Twitter?

People use Twitter to stay on top of their industry as things happen. People also use Twitter to network with others that have similar interests. Some use Twitter for entertainment, news, sports updates, and more. How you use the service is completely up to you. You’ll get the most value out of the platform if you take the approach of less is more.

Who should I follow?

Try not to follow 100s of professional athletes and models. You may love your local sports teams and want to stay on top of the latest fashion trends, but you’ll likely never get a tweet reply from these folks so it may not be worth your time.

If you want to be followed, the best way to start is engaging with people you follow like a normal conversation. You would be surprised how people follow and reciprocate if they feel their tweets are being heard. Make a list of the top professionals in your area and start there. See if there is any value you can add to the conversation.

What are your goals?

If your goal is to become an influencer or an authority on a specific subject, make the most of the time you spend on twitter. Start by posting curated content from other Twitter accounts and websites, sharing other people’s content you find interesting.

If your goal is to simply consume content on twitter, create lists using tools like Tweet Deck. Tweet Deck will help you filter out content you don’t want (like political chatter, see Tweet Deck example below).

Using filters and columns to help organize tweets is a great first step to better managing what you get out of Twitter.

More Free Downloads & Guides

Looking to take a deeper dive into Twitter for marketing? Try some of the helpful articles and free downloads below.

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