An insurance company needed help with their current Google AdWords program. Cost for the program was relatively high with a $500-600 cost per lead and overall CPA (cost per action). The insurance company was skeptical that AdWords was a good fit for their business and had little luck with past agencies who managed their campaigns. Before growing the campaign, we needed to prove AdWords could meet their ROI goals.
Interactive Cleveland first conducted a website audit then prepared a PPC restructure plan. The goal of these activities was to create an opportunity to grow business through better advertising and SEO best practices.
- Website Relaunch Transition Plan
- SEO Audit
- Google AdWords PPC Restructure
- Google AdWords PPC Management
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