An insurance company needed help with their current Google AdWords PPC program. Cost for the program was relatively high with a $500-800 cost-per-action (CPA) for non-brand keywords. The company was skeptical that AdWords PPC was a good fit for their business and had little luck with past agencies who managed their campaigns.
Before growing their AdWords campaign budget, Interactive Cleveland needed to prove Google AdWords could meet their ROI goals. Interactive Cleveland first conducted an account audit then prepared a PPC restructure plan. The goal of these activities was to create an opportunity to grow business through an expanded match strategy, improved campaign structure, and PPC best practices.
- PPC Account Audit
- Google AdWords Account Restructure
- Google AdWords PPC Management
- Google AdWords Search Remarketing
Client noticed an immediate improvement to their cost-per-action (CPA), the price they paid per new customer. Their cost began to drop after three months, and the total PPC conversions began to rise. As the conversions went up and the CPA improved, the client was convinced PPC was a good investment in their growth.
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