Building brand awareness by creating helpful content for your customers is key to growing your business. Inbound marketing by way of creative graphics, compelling copy, and engaging social media campaigns can drive many times more sales and leads than simply advertising alone.
While content marketing has become a household name, the tactics used in content marketing are no different than they were only a few years ago. Creating something new and original that your audience will connect with and share is not a new concept. What has changed is how customers share information. In the past, they may have shared via an email or link from their blog. Now content flows through social networks, where 10s of 1,000s of potential customers can see your great content and brand message.
“Build it and they will come?”
Content marketing isn’t as easy as you might think. In fact, it can be very challenging for a small or medium size business to compete. Below are some of the common challenges marketers face every day.
As you can see in the chart above, simply getting articles and blog posts published isn’t going to bring in sales. You need a well thought out strategy backed with research and consistent execution to succeed. Contact us today to learn more!
Content Marketing Services
Knowing how challenging content can be to create and gain awareness, we’re here to help you improve your overall strategy. Our process is simple, we start with an audit and help you create a campaign road map.
The Content Marketing Audit
Our content marketing process always starts with an audit. What’s working, what’s not. Are you using best practices when it comes to headlines, frequency, copy, graphics, and more.
Ongoing Content & Consulting
To help you execute on a campaign, we can provide support for your ongoing content development. We’ll help you fine tune your approach and help you reach a larger audience through engagement. We integrate social media with search marketing and content promotion for the best results.
Contact us today for a free consultation!
Below are just a few resources to help you get started building a strategy.