I’ve prepared a handful of slides to help explain what search engine optimization is and how it’s used to promote a website. Included are stats on search engine market share, a nice overview of search engines by Matt Cutts, and more. Let me know what you think so far.
If you’re interested in reading more about search engine optimization, check out the resource article I put together a couple years ago. Yes, this article needs to be updated soon but the basic principles are still the same. Let me know your thoughts here as well.
Search Engine Land Video: What Is Search Engine Optimization?
There are several other resources on the subject that are great for beginners and anyone that is new to the topic. Much has changed in the past several years but many of the concepts are the same.