Looking for a local consulting firm to help you build your brand in social media? We’re a Cleveland, Ohio based group of search marketing and social media experts here to help. Engaging your customers in social media is key to promoting your brand and growing a loyal following of brand advocates. Companies large and small all have a story to tell. Ask yourself some of the questions below.
- What type of company are you?
- What makes you different than other businesses with similar products or services?
- How well are you positioned as an industry expert?
- What can you offer customers beyond products and services?
- Are you using Twitter, Instagram, or Facebook to self promote or build a dialog with customers?
Why is a Social Media Marketing Strategy Important?
Growing a large following in social media is no easy task. It takes months of hard work and dedication to reach a large number of potential customers. Simply following 1,000s of people on Twitter will not do. You must have a well thought out strategy in place before you engage your current and potential customers. Unless you have a group of truly engaged social followers, any promotion attempt will fall flat. Offer your customers value and you will get brand advocacy in return.
Social Media Resources
Below are a collection of resources you might find helpful as you being building a strategy.
- 5 Benefits of a Competitive Analysis
- Social Media Ecommerce Case Study
- Pharma Social Media Case Study
- Social Media Strategy in 8 Steps
- How to define goals and plan
- Getting started with Google+
- Social Media Link Building
Want to learn more about what we can do to help you promote your company? Contact us today for a free analysis of your social media program.