Use of mobile devices has skyrocketed in the past few years. What was once an afterthought is now a necessity. A mobile friendly website is a great first step to transitioning your brand to a mobile-first world. For companies that have made the leap from desktop-only websites to mobile-friendly, the battle isn’t over.
“48% of consumers start mobile research with a search engine”
– Smart Insights
Google Raises the Bar
Google is now raising the bar when it comes to mobile website performance with their coming mobile-first index update. While it is still very unclear as to how each website will be impacted by the changes, it’s clear that companies need to take notice. The good news is this update isn’t planned to take place until early 2018. The bad news is this isn’t very far away.
Take Steps Today
Looking to improve your mobile website performance before the mobile-first update? We provide full mobile SEO audits and mobile performance reviews to help prepare your brand for any changes.
- Mobile Design & Content: Is your website designed to attract and keep mobile visitors engaged with your content?
- Mobile Click Performance: Does your current mobile website lack a positive user experience? We’ll help you track click performance to see how visitors use your website on mobile devices.
- Mobile Speed: How fast does your mobile site load and perform across different devices?
- Mobile vs Desktop Analysis: Based on your competitors, how well are you gaining mobile search visitors?
Google says “61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”
Be prepared for any major mobile updates. Contact us today for a full mobile-first audit!