The use of mobile devices has skyrocketed in the past ten years. What was once an afterthought is now a necessity. A mobile friendly website is a great first step to transitioning your brand to a mobile-first world. For companies that have made the leap from desktop-only websites to mobile-friendly responsive design, the battle isn’t over. Google and other search engines keep raising the bar as to what is considered a mobile-friendly and high performance website. Just because your website fits into a modern mobile screen doesn’t mean the website performs well or ranks well on Google using a mobile device. This is why companies need to invest in a mobile SEO audit.
“63% of consumers use a mobile device to access search engines”
– Statistica
Mobile SEO First
Google continues to push new standards when it comes to mobile website performance with more strict mobile-first indexing. Rather than Google sending a bot to read your website using Desktop-only standards, they now simulate how a mobile visitor is going to process and read your website content. Google’s search engine algorithms are designed to rank websites partially based on how well they perform on what’s called Core Web Vitals.
Page Speed Insights
So how can a company know if their website is optimized for mobile search? That’s where an experienced professional SEO consultant can help. Try running your website through Google’s mobile page speed insights tool. You’ll notice several recommendations on how to improve your website. This is one of the first steps you can take to better understand how Google measures your website quality for mobile devices. If your company’s website performs poorly on this tool, this is a good indication your website needs continued optimization in order to rank well on Google mobile-first search engine.
Take Steps Today
Looking to improve your website performance before the next Google search engine index update? We provide full mobile SEO audit and mobile performance reviews to help prepare your brand for any changes. Do you need a full search engine optimization audit? Ask yourself these questions:
- Mobile Design & Content: Is your website designed to attract and keep mobile visitors engaged with your content?
- Mobile Click Performance: Does your current mobile website lack a positive user experience? We’ll help you track click performance to see how visitors use your website on mobile devices. We’ll also leverage 3rd party click tracking tools to better measure the impact of ongoing changes.
- Mobile Speed: How fast does your mobile site load and perform across different devices?
- Mobile vs Desktop Analysis: Based on your competitors, how well are you gaining mobile search visitors?
Google says “62% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”
Be prepared for any major Google mobile updates. Book a free consult today for a full audit.