Below are a collection of 50 resources, several free and paid digital marketing software tools used to help optimize websites and improve advertising campaigns. We currently use or have used many of these tools in the past with great results. Getting good results from a campaign often takes more than a few good resources but this is a great place to start!
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1. SEMrush
2. Google Adwords
3. Google Webmaster Tools
4. Google Tag Assistant
5. Google Analytics
6. Moz
7. Microsoft Office
8. Google Drive
9. Screaming Frog
10. Majestic SEO
11. Search Engine Ranking Factors
12. Ahrefs
13. Buzzsumo
14. Raven Tools
15. How to do an SEO audit
16. Quick Guide to Developing Customer Personas
17. The Ultimate Copy Checklist
18. Alltop – Digital Media
19. Alltop – SEO
20. Algoroo
21. Mozcast
22. Browseo
23. Ubersuggest
24. Serpmetrics SERP Flux
25. Webpagetest
26. Google Pagespeed Test
27. SEO Crawler
28. Word Counter
29. SumoMe
30. Tiny PNG
31. Optimizely
32. Unbounce
33. MailChimp
34. Buffer
35. TweetDeck
36. Google Keyword Planner
37. Yoast SEO Plugin
38. Medium
39. Hootsuite
40. Sprout Social
41. AWS – Amazon Cloud Hosting
42. SocialBakers Social Analytics and Management
43. Mozcast SEO SERP Tracker
44. JungleScout Amazon Product Analytics
45. Why No Pad Lock HTTPS Checker
46. Link Outreach Guide
47. Deep Crawl
48. Browseo SEO Browser Tool
49. Outbrain Native Advertising Platform
50. Amazon SEO Guide
photo credit: Multi Tools (license)