E-mail Design Lacking Some Punch?
A recent article on clickz suggest that most e-mail campaigns miss the mark. Many do not render correctly in mobile devices, even more display virtually nothing when images are not displayed. These new numbers are not good. Are marketing pros focusing too much on the message we send, rather than the method which we send? This suggests, more than ever, the need for a comprehensive strategy for email. Every touch point must be considered in order to maximize your reach.