How to Measure Brand Lift with Web Analytics

Updated 8-20-2013 Measuring visitor interactivity on your web site can be a daunting task. Google has provided some helpful tips on tracking user behavior in web analytics to help you gain insight into the effectiveness of your campaigns. Visitor metrics like depth of visit, length of visit and returning visitors, all help you quantify the level […]

YouTube’s Video Analytics Tool

Posted in web analytics

Ever wondered if you could track activity on videos posted to the web? Now you can! YouTube released a web analytics tool for video publishers. This gives marketers the opportunity to optimize video content. More detailed analytics gives you insight into what videos perform best and what online channel is driving the most video views.

5 Ways to Transform Your Business in 2008

Posted in business, web analytics

1. Use Skype – a internet based phone service (Voice Over IP), to make calls on the cheap. Skpye is also easy to use and has many options for your business. 2. Use Google Analytics – to help measure your web site activity, track email newsletter sign ups and increase shopping cart conversions. It’s fairly […]