New Era of SEO

As many of you may already have read, Google recently updated their algorithm in late April 2012. The change, called “Penguin”, has impacted high ranking websites and even helped some sites improve in rankings. This has left many business owners and companies wondering “why did this happen” and “how do I get my rankings back?”. […]

Online Marketing Predictions for 2012

Location Apps Find Their Place This is one that’s been talked about for years but is now starting to become a reality. Foursquare has become more popular, as have many other location based apps. According to Ad Age, more online adults became familiar with location apps (from 16% in 2010 to 30% in 2011). Location […]

7 Foursquare Tips

Updated for 2014 Ok, so by now you have probably heard about location based social media services like Foursquare. If you haven’t here’s a quick summary. Foursquare is a social media website and more importantly a mobile app you can download to your iPhone or Android smart phone. Once you have the Foursquare app installed, […]

The Power of Social Profiles

Lately there has been a lot of discussion around social media and it’s influence on search engine rankings. Much of the chatter is around recent changes made at Google and the attention being paid to social “signals” picked up by search engines. To me, this makes a lot of sense. If you have a high […]

Blog or Twitter?

To Blog or Tweet? This is something that I have struggled with lately when it comes to blogging. I have some interesting thoughts that I would like to blog, but end up posting on twitter, mainly due to time. I really like the convenience of twitter, but also like having the option to post my […]