5 Signs Your Twitter Was Hacked

  It’s 10:30 on a Tuesday night and you’re watching The Office re-runs when you get an email from one of your friends with the dreaded line “hey, I think your Twitter was hacked.” Your friend got a DM (or direct message) in their Twitter account from you but it’s not from you. Instantly you’re […]

Top 5 Digital Marketing Channels

Building a Marketing Plan When building a marketing plan the conversation usually starts with, “So, what activity should we focus on?” The idea here is that an all or nothing approach should be taken. “Should we go all-in on SEO” or “should our focus be on social media”? Keeping a narrow focus is a common […]

The Conversion Funnel and Social Media

One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot […]

Linkedin Advertising Tips: Sponsored Updates

In August 2013, Linkedin announced the arrival of a new advertising option called “sponsored updates“. Many current Linkedin advertisers were aware of Linkedin Ads, those small text with image ads that appear when someone searches on linkedin, views a profile, etc. To the delight of marketers, the option to pay for sponsored updates meant the […]

7 Dead Link Building Tactics

In 2008, link building was queen when it came to ranking well in search engines. Companies dumped most of their SEO budget into link building activities designed to increase link numbers, thus ranking higher in search engines over time. Link counts were closely measured, anchor text was optimized, page 1 rankings were achieved and there […]