5 Common E-Commerce Problems

Optimizing an e-commerce website can be challenging. As a business owner or designer it’s hard to know what to do next that will have the greatest impact. Should I test a new landing page? Should I add more product description? Should I add blogs or redesign the home page? All of these are potential solutions […]

Digital Marketing: What’s New For 2018?

How will artificial intelligence (AI) impact digital marketing next year? In the past 10 years, the craft of digital marketing and SEO has undergone a major transformation. In just the past few years, there has been an even more dramatic shift brought on by Google’s Panda and Penguin updates as well as Rank Brain. Google […]

5 Signs My Twitter Is Hacked

  It’s 10:30 on a Tuesday night and you’re watching The Office re-runs when you get an email from one of your friends with the dreaded line “Hey man, I think your Twitter was hacked. Stop sending me pictures of cats!” Your friend got a DM (or direct message) in their Twitter account from you […]

Top 5 Digital Marketing Channels

What are the top digital marketing channels for your company? Is it email marketing, PPC, SEO, partnership programs? That question can be difficult to answer. Which marketing activity generates sales depends greatly on your budget, internal or external resources, existing technology, and growth phase of your business. Here is a list mentioned in a recent […]

The Conversion Funnel and Social Media

One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot […]