5 Benefits of a Digital Marketing Competitive Analysis
When it comes to better keyword rankings and improved search engine performance, one of the most difficult concepts for folks to wrap their heads around is the competitive landscape. No business lives in a vacuum. If you just can’t seem to make it past position #6 in Google, the problem may not be your agency […]
Pubcon 2014: Day 1
This past week, I had the pleasure of attending the Pubcon conference in Las Vegas for the second time in three years. Once again, the conference did not disappoint. This year, I made a point to attend all but the last session on Tuesday. This year’s speakers were top notch folks. Each session was very […]
Top Search Banner a Scam?
I recently received an email from a “search banner” service. Ever heard of these sites or services? Below is an example email pitch I received this week from one of these companies. They claim to “get you to the top of Google” for specific keywords like “insurance”. They claim you are wasting money on Google […]
Keyword Reporting Not Dead Yet?
Yes, I still keep track of keywords. I know what you’re thinking, with all the changes at Google to thwart rank manipulation, why would you want to still report on unreliable metrics. The keyword discussion with clients can only lead to the question of “why does keyword X not rank”? Let’s go back a few […]
Why Did My Google Rank Drop?
One of the questions I get asked most often from new and prospective clients is, “How do I get my website back to ranking well again in Google?” I tell them, “Lets do a full website audit first, then check to see what needs fixed over time. After we assess your situation, we can dig […]
