5 Common E-Commerce Problems

Optimizing an e-commerce website can be challenging. As a business owner or designer it’s hard to know what to do next that will have the greatest impact. Should I test a new landing page? Should I add more product description? Should I add blogs or redesign the home page? All of these are potential solutions […]

Digital Marketing: What’s New For 2018?

How will artificial intelligence (AI) impact digital marketing next year? In the past 10 years, the craft of digital marketing and SEO has undergone a major transformation. In just the past few years, there has been an even more dramatic shift brought on by Google’s Panda and Penguin updates as well as Rank Brain. Google […]

How Much Should I Pay For SEO?

Posted in seo
You’ve been doing search engine marketing for your company in-house for a few years and now it’s becoming harder to see results. Plus, your company is growing and you get asked to do one project after another. Whatever the reason may be, you’re looking to outsource some or all of your digital work. How much […]

Starting A SEO Consulting Business

Posted in business, seo
So you’re an experienced search engine marketer at an agency or working as an in-house SEO and PPC expert. Thinking of taking the plunge into independent consulting? Consulting on your own can be a lucrative venture and you will learn a ton of things about business that you never expected. Many new consultants start out […]

5 SEO Mistakes To Avoid

Posted in seo
Being a digital marketer can feel like a version of the “boy and the dyke” tale. The tale goes something like; a good samaritan boy comes along and notices a leak in the dyke wall, plugs the leak with his thumb to save the town until help can arrive. Other versions of the tale involve […]