3 Easy Ways to Track Competitors
“How is my company doing online?” That’s a pretty vague question unless you give it context. One of the best ways to know how your company is doing is to …
Why Do Marketing Impressions Matter?
In the digital marketing world, where we measure almost everything, there has been a major push to refine conversions and focus on the bottom line. Conversions are very important. You …
5 Digital Consulting Pet Peeves
Over the past several years in the search marketing industry and business consulting space, I’ve noticed several “pet peeves” that always seem to come up. When I hear these mentioned …
The Conversion Funnel and Social Media
One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic …
3 SEO Agency Red Flags
An interesting topic came up this week on Twitter. How many businesses out there have paid an agency to run your marketing campaign? Probably a lot, right! Part of their …