3 Easy Ways to Track Competitors

“How is my company doing online?” That’s a pretty vague question unless you give it context. One of the best ways to know how your company is doing is to perform a competitive analysis. Keeping an eye on your competitors is an important part of digital marketing. We’re often times so busy we end up […]

Why Do Marketing Impressions Matter?

Posted in search marketing, seo
In the digital marketing world, where we measure almost everything, there has been a major push to refine conversions and focus on the bottom line. Conversions are very important. You don’t want to be wasting your money on advertising or marketing activities that don’t bring in business. What we as marketers and business owners forget […]

5 Digital Consulting Pet Peeves

Posted in search marketing
Over the past several years in the search marketing industry and business consulting space, I’ve noticed several “pet peeves” that always seem to come up. When I hear these mentioned by colleagues or clients, it always makes me cringe. Perhaps you have heard some of these or encountered them during your interactions with clients or […]

The Conversion Funnel and Social Media

One of the topics that always seems to come up with clients when talking about social media is conversions. How do you convert more visitors from social advertising and organic social media. What clients may be missing is the big picture and the conversion funnel. Digital marketing channels don’t live in a vacuum and cannot […]

3 SEO Agency Red Flags

Posted in search marketing
An interesting topic came up this week on Twitter. How many businesses out there have paid an agency to run your marketing campaign? Probably a lot, right! Part of their “services” are to create a website, setup your Google Analytics tagging or tracking. Perhaps they created your website for what you thought was a “great […]