Top 5 Reasons For Responsive Website Design

A Content Management System (or CMS for short) is software you can install on your website to make it easy to manage web pages without deep knowledge of HTML. This is great for marketing teams and business owners who simply want to change web page copy, add pages and use their website as an effective […]

Top 5 Digital Marketing Channels

Building a Marketing Plan When building a marketing plan, the conversation usually starts with, “So, what activity should we focus on?” The idea here is that an all or nothing approach should be taken. “Should we go all-in on SEO” or “should our focus be on social media”? Keeping a narrow focus is a common […]

New Era of SEO

As many of you may already have read, Google recently updated their algorithm in late April 2012. The change, called “Penguin”, has impacted high ranking websites and even helped some sites improve in rankings. This has left many business owners and companies wondering “why did this happen” and “how do I get my rankings back?”. […]

What is Google PageRank?

Updated: Google no longer features PageRank in their toolbar and the importance on PageRank has been greatly diminished in recent years. Google PageRank Explained Online marketers have used Google Pagerank as a measuring stick to help determine the internet authority of a particular website and it’s ability to rank well in search engines. According to […]

Is Audience important to online marketing?

When planning online marketing efforts, do you consider who you are trying to reach with your search advertising, email marketing or keywords? I pulled some bullets from About.com on target audience analysis and provided some of my thoughts. Who is your target audience? This can be someone loyal to your brand that could come to […]