3 Easy Ways to Track Competitors

“How is my company doing online?” That’s a pretty vague question unless you give it context. One of the best ways to know how your company is doing is to perform a competitive analysis. Keeping an eye on your competitors is an important part of digital marketing. We’re often times so busy we end up […]

Retailers Seeing 35% Higher Paid Conversions

A recent 2013 study featured on Search Engine Watch from MarketLive shows an increase in paid visits and conversion rate. The study shows an increase of 30% for paid ad visits with a 3% drop in organic visits. As many e-commerce companies may know, Google has been testing their Product Listing Ad placement over the […]

"Checkout" this button!

I’m starting to gather some information on how effective the new Google Checkout buttons have been in increasing click through rates for SEM (Search Engine Marketing). I have to imagine that the ads are gaining some lift from the rather large buttons that appear just below the paid search results. It’s also interesting to see […]