3 Easy Ways to Track Competitors

“How is my company doing online?” That’s a pretty vague question unless you give it context. One of the best ways to know how your company is doing is to perform a competitive analysis. Keeping an eye on your competitors is an important part of digital marketing. We’re often times so busy we end up […]

Retailers Seeing 35% Higher Paid Conversions

A recent 2013 study featured on Search Engine Watch from MarketLive shows an increase in paid visits and conversion rate. The study shows an increase of 30% for paid ad visits with a 3% drop in organic visits. As many e-commerce companies may know, Google has been testing their Product Listing Ad placement over the […]