5 Digital Branding Mistakes

Posted in branding

Maybe you heard it from a college buddy or read it somewhere online. We often take advice from friends and colleagues on products to buy, books to read, cars to drive, movies to watch and more. There is no doubt, friends can be very helpful in making purchase decisions big and small. When it comes […]

How to Measure Brand Lift with Web Analytics

Updated 8-20-2013 Measuring visitor interactivity on your web site can be a daunting task. Google has provided some helpful tips on tracking user behavior in web analytics to help you gain insight into the effectiveness of your campaigns. Visitor metrics like depth of visit, length of visit and returning visitors, all help you quantify the level […]

Branding : Changing Your Domain Name

Posted in branding, seo

Updated in 2014 If you are a Cleveland Cavaliers fan you are probably aware LeBron James is requesting his number change in the 2010-2011 season from #23 to #6. This will likely cause fans to shell out some cash if they want fresh threads of their star player. What does this have to do with […]