SEO : "The Man Behind the Curtain"
This week's SEOmoz whiteboard Friday talks about hiring a consultant for your SEO. One of the frustrations with buyers is the lack of transparency in strategy and tactics. This week's whiteboard Friday does a great job of explaining what to look for when you are shopping around for search engine optimization services.
While it's not wise for SEOs to give everything away before winning a contract, I feel consultants and firms should be more transparent in their approach. How is a buyer able to truly compare firms and services if they do not know the tactics involved or what's being measured. Every company or service is a little different, but a majority of SEO services performed should be similar based on the size of a client's website. Do you agree? How much information is too much?
While it's not wise for SEOs to give everything away before winning a contract, I feel consultants and firms should be more transparent in their approach. How is a buyer able to truly compare firms and services if they do not know the tactics involved or what's being measured. Every company or service is a little different, but a majority of SEO services performed should be similar based on the size of a client's website. Do you agree? How much information is too much?
Labels: search-marketing, seo
posted by seanhecking at
Friday, February 05, 2010
2 Comments:
I think you have to focus on the goal rather than the tactics. Even if every firm offered the same high-level strategies, they could be implemented in an entirely different manner and, therefore, offer different results.
It's important to identify/establish customer goal(s) upfront and require the consultant to provide real examples of success reaching those goals for customers in the past.
Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.
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