Home › 2010
Yearly Archives: 2010

Google Pagerank and what it means to your website

Posted on December 28, 2010 by seanhecking — No Comments ↓
TweetOnline marketers have used Google Pagerank as a measuring stick to help determine the internet authority of a particular website and it’s ability to rank well in search engines. According to Google, it’s just one factor out of 200 signals…
Read more ›
Posted in google, search-engine-optimization, seo, tool bars

Is Audience important to online marketing?

Posted on December 16, 2010 by seanhecking — No Comments ↓
TweetWhen planning online marketing efforts, do you consider who you are trying to reach with your search advertising, email marketing or keywords? I pulled some bullets from About.com on target audience analysis and provided some of my thoughts. Who is…
Read more ›
Posted in email-marketing, search-engine-optimization

What CTR means to SEO

Posted on December 6, 2010 by seanhecking — No Comments ↓
TweetWhile digging through my Google webmaster tools accounts a couple months back I found an updated “Search Queries” feature with way more data and a chart. I noticed things like impressions, clicks, click through rate (CTR), average position and more.…
Read more ›
Posted in search-engine-optimization, seo

Is a website still necessary for small business?

Posted on November 17, 2010 by seanhecking — 2 Comments ↓
Tweet In the last few months Google has been making numerous updates to their local search engine called Google Places in order to compete with other local search services like Yelp. There is also the social sharing aspect of Foursquare…
Read more ›
Posted in local-search, search-engine-optimization, seo

Introduction to SEO

Posted on August 18, 2010 by seanhecking — No Comments ↓
TweetFound a great introduction to SEO provided by Rand at SEOmoz. These slides offer an SEO 101 approach but also do a great job of explaining some of the more complex ideas in search engine optimization that most 101 presentations…
Read more ›
Posted in search-engine-optimization, seo

Local Search Tips

Posted on July 23, 2010 by seanhecking — 1 Comment ↓
TweetWhile reading some recent research around local search, I found some really interesting views on why companies should have a local search strategy and what factors contribute to ranking well in those results. Based on some recent research, it appears…
Read more ›
Posted in local-search, search-engine-optimization, seo

The Power of Social Profiles

Posted on July 1, 2010 by seanhecking — No Comments ↓
TweetLately there has been a lot of discussion around social media and it’s influence on search engine rankings. Much of the chatter is around recent changes made at Google and the attention being paid to social “signals” picked up by…
Read more ›
Posted in seo, social media marketing

Top 10 Link Building Tools for SEO

Posted on April 13, 2010 by seanhecking — 3 Comments ↓
TweetUpdated for 2013 Building one way links from quality websites relevant to your industry is the most effective way to improve rankings for search engine optimization. You may be thinking “that’s great, but where do I find these powerful one…
Read more ›
Posted in link building, seo

Branding : Changing Your Domain Name

Posted on April 8, 2010 by seanhecking — No Comments ↓
TweetIf you are a Cleveland Cavaliers fan you are probably aware LeBron James is requesting his number change in the 2010-2011 season from #23 to #6. This will likely cause fans to shell out some cash if they want fresh…
Read more ›
Posted in branding, seo

SEO : "The Man Behind the Curtain"

Posted on February 5, 2010 by seanhecking — 1 Comment ↓
TweetThis week’s SEOmoz whiteboard Friday talks about hiring a consultant for your SEO. One of the frustrations with buyers is the lack of transparency in strategy and tactics. This week’s whiteboard Friday does a great job of explaining what to…
Read more ›
Posted in search marketing, seo