Interactive Marketing Blog

In early 2009, there was a lot of hype around micro blogging and platforms such as Twitter. The research group, Gartner, has produced a detailed report on where micro blogging falls in the hype cycle.

Technologies tend to follow a cycle of adoption and Twitter is no different. While everyone in the media has jumped on the Twitter bandwagon, many users have signed up only to leave their new accounts tweet-less. With a large number of people turned off by the technology, the hard core tweeters are still in full force. It’s this core group that will see Twitter through the “trough”.

Now you will probably hear less about tweets and Twitter. This doesn’t mean that it is going away. Many other companies are looking into ways to take advantage of micro-blogging and build upon what Twitter started. Who knows, there may be another micro-blogging solution that will remove Twitter from it’s throne.

With all the hype recently, I thought it would be good to get the word out about what Google Wave actually does and how it is helpful. Below is a simple video that helps explain Google Wave in plain English.

(thanks to cmilburndesign)

A while back I posted about Google Wave, the new chat, video, sharing wiz-a-ma-jig from Google. I would like to provide a review but I am still waiting for an invite to this app and would appreciate anyone who has an invite to share. If you do, please email or DM me on Twitter. I would be happy to link to you or do a review on your product or company.