SEO and Google SideWiki
September 30th, 2009
Recently, Google released a new feature called SideWiki to add to their Internet browser toolbar. The goal of SideWiki is to allow users to input comments and share information about web sites all over the Internet. When visiting a site with the Google SideWiki toolbar enabled, a small blue arrow and comment icon appear to the left of your browser window. When clicked, SideWiki expands to reveal details about the current site and include comments shared by other toolbar users who entered comments.
Why should I care about SideWiki?
SideWiki allows anyone to comment on your site. This means that people can say what ever they want about your products and services. This is important for companies who want to maintain positive PR. It’s also important that companies pay attention to what their customers are saying on SideWiki. It’s likely that SideWiki users are early adopter types who’s opinions can sway early majority customers to buy or ignore your products.
It’s unclear as to what impact SideWiki will have on search engine optimization. It’s likely SEO impact will be minimal, but could provide Google’s algorithm with similar keywords customers are using to describe your products and services. If someone were to comment in SideWiki; “I really like their new Widget and use it every day.” it’s likely the mention of products will help add relevance to search results. It’s unlikely that tons of spam SideWiki entries for “widget” will have any effect.
Have you downloaded SideWiki for your browser? What are your thoughts so far?
Why should I care about SideWiki?
SideWiki allows anyone to comment on your site. This means that people can say what ever they want about your products and services. This is important for companies who want to maintain positive PR. It’s also important that companies pay attention to what their customers are saying on SideWiki. It’s likely that SideWiki users are early adopter types who’s opinions can sway early majority customers to buy or ignore your products.
It’s unclear as to what impact SideWiki will have on search engine optimization. It’s likely SEO impact will be minimal, but could provide Google’s algorithm with similar keywords customers are using to describe your products and services. If someone were to comment in SideWiki; “I really like their new Widget and use it every day.” it’s likely the mention of products will help add relevance to search results. It’s unlikely that tons of spam SideWiki entries for “widget” will have any effect.
Have you downloaded SideWiki for your browser? What are your thoughts so far?
