Interactive Cleveland Ohio SEO and Web Design

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Twitter for SEO : Relevance

August 7th, 2009   
Lately I have been paying more attention to my inbound keywords in Google Analytics. I have noticed some strange keywords that I have not optimized for on site appearing in my keyword reports. Some of the keywords appearing are “West Virgina SEO”. Since I have not mentioned or optimized for West Virginia SEO terms on my blog or web site, the only source I could draw these terms from is my @seanhecking Tweets on Twitter. The Tweets were about a trip to the WV that I took a couple weeks ago.

This could have just been a test Google was running on social media relevance, but I think it’s an example of where things may be headed in search engine algorithms. We know that having links from other web sites with content around those links describing your optimized keywords is essential for top rankings. Are search engines taking it one step further and giving more weight to social profiles and the relevance of their surrounding terms to your web site?

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