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Reference Extract : SEO Trust Factor

August 26th, 2009
What do you think of when hearing “Reference Extract”? I’m just as confused as you. Apparently, the reference extract project is an attempt to help people find the best information on the web. Why not use search engines? As you may know, search engines (Google) favor sites with many inbound links and rank sites using an algorithm. This approach takes out some of the human element of selecting the most relevant information. A web site may not be the best possible resource for your search, but since it has many links and content it will rise to the top.

The goal of RE project is to insert the human element, in this case librarians, back into finding information. The video below helps explain the reference extract project and how it can be used to help search engines determine trust. I’m not totally clear on the status of this project, but worth exploring.

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