What About Bing?

I'll save you from all the cheesy post titles out there like, "Bada Bing", "It don't mean a thing if you ain't got that Bing..." and so on. There is a lot of hype, including commercials, about how Microsoft's new search engine Bing can help cut through the search clutter to help us make better decisions. While I do like the enhanced image search I still feel like the search engine has not done enough to pull me from the grasp of Google. The universal search features are impressive and I do enjoy the image of the day.
What will become of Bing?
Microsoft has come a long way from their early days of search. Yahoo's #2 status in the search engine space may be in trouble with the release of Bing. Yahoo's role as a web portal may be enough for them to hold off Bing for a while, but that value is slowly decreasing over time.
What Google has to offer over Bing are all the value added web based programs, such as Google Docs. These services are the difference maker for many search engine users. I use search engines to do research, but spend more time using Gmail and Google Docs. Until Bing offers some truly unique web based services, I will still be "Googling" and not "Binging".
Labels: bing, google, search engines




4 Comments:
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Bing certainly has a long way to go to catch up to Google. I have noticed that our Bing trafiic continues to increase, but Google is still dominant. Perhaps the Microsoft-Yahoo deal will address this.
I've heard good and bad about Bing. Not feeling as confident that Microsoft and Yahoo together will put a big enough dent into Google's popularity.
Yeah, this article was written pre Bingahoo! so the game has changed slightly. I've included a helpful article from SEOmoz that helps explain some of the SEO impact on the new deal:
Bing Yahoo SEO Impact
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