Link-ability
When discussing the subject of inbound links as it relates to search engine optimization, many an SEO will go into a discussion about Google's PageRank, link popularity, anchor text and so on. What many experts fail to touch on is the connection between the content on your site and how likely your pages are to receive natural inbound links.
Natural inbound links are the ultimate goal for any search engine optimization campaign. Natural links offer a relevant and diverse link profile, much of what Google is looking for in how it ranks your site. Google is also looking at from where your links originate. Are they from low quality sites with little visibility or are they from high quality sites with lots of visitors? I've put together a description of what I feel makes a page gain natural links.
Link-ability: The copy, images, look-and-feel and topical subject matter of a web page that increases it's likely hood of being linked to as a valuable resource for an online audience. The ability to easily share a web page with friends and transfer knowledge by way of links.
What do you think makes a web page link-able?
Natural inbound links are the ultimate goal for any search engine optimization campaign. Natural links offer a relevant and diverse link profile, much of what Google is looking for in how it ranks your site. Google is also looking at from where your links originate. Are they from low quality sites with little visibility or are they from high quality sites with lots of visitors? I've put together a description of what I feel makes a page gain natural links.
Link-ability: The copy, images, look-and-feel and topical subject matter of a web page that increases it's likely hood of being linked to as a valuable resource for an online audience. The ability to easily share a web page with friends and transfer knowledge by way of links.
What do you think makes a web page link-able?
Labels: link building, seo
posted by seanhecking at
Tuesday, June 02, 2009
2 Comments:
No amount of advertising, SEO or social media touting will make up for bad content. You've focused on the key issue, a page has to offer something people find so useful, entertaining, inspiring, interesting, etc. that they want to share it with someone else either by linking to it from their own site, saving it to delicious/StumbleUpon/Digg or sharing it via Twitter or Facebook.
To monitor the success of my own posts, in this capacity, I do more than just look at the traffic in Google analytics. I'm also subscribed to a Google alert that shows when a site mentions my domain, I check my blog in Technorati, follow reTweets and check to see which pages get Stumbled or saved to Delicious. I also save my own blog entries to Delicious under a specific tag then I can go back to that tag and see who else saved them as well. This gives me yet another way to see which pages are more popular.
This helps me to think about subjects that are more likely to be saved that others. So it's all about content, but it's also something we can, to some degree, measure.
Heidi,
Thanks for your comment. You have provided some really great tips on tracking content popularity. You're right, there is little marketers can do if the message is uninspiring.
Post a Comment
<< Home