Social Media Optimization and SEO

I found a really good article, from a Search Engine Strategies session, that helps explain the relationship of social media to SEO and other forms of online marketing. This article focuses on Social Media Optimization, or SMO for short. SMO is the process of optimizing every aspect of your website and various components to take full advantage of user interaction with your content. Below are some of the highlighted topics I found most interesting.

• Using Social Media to compliment your SEO efforts and PPC campaigns
• Optimizing your tags, titles and descriptions within social networks
• Maximizing searchable content (images, videos, link bait)
  
• Blog optimization
• The continued value of forums
• Niche social news sites

As social media marketing matures, I think we will find there are few differences between how we optimize content for social media sites and how we optimize content for the Web.