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Friday, March 27, 2009

Marketing Myth of Bottled Water

Found a great video that unearths the myths on bottled water. Bottled water companies have spent a ton on marketing to get the general public to believe bottled water is cleaner than tap water. This proves that enough marketing and PR can still sway public option. When two products are virtually indistinguishable, the only difference is packaging and marketing. I used to buy bottled water, but have now switched to Britta filtered tap water.

1 Comments:

Blogger JonBoy said...

I dropped the bottled water habit a while back...even with its on the go convenience, it just doesn't make sense to buy water. No matter how good the marketing is.

9:45 AM  

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