Google Semantic Search is Here

For months the SEO community has suspected that Google began using search semantics in it's algorithm. Now we have proof.

" ... we're deploying a new technology that can better understand associations and concepts related to your search ..." - Official Google Blog

What does this mean for marketers?

Web Page Content - When creating SEO content for your Web site you must consider using related words, concepts and copy along with your keywords.

User Experience - While creating a good user experience is important, Google seems to be shifting it's focus back to keywords and related keywords.

Longer descriptions - Since Google seems to be focused more on the meaning of each page in it's search results, it has expanded the summary for each link. This will most likely increase the need to be listed "above the fold" in search results, since the longer descriptions will push listings 6-10 further down the results page.