Interactive Marketing Blog

I normally don’t toot my own horn, but thought this achievement was worth a post. Just took the Google AdWords exam today and passed with a 83.9%, needing a 75% or better to pass the test. The test was a little more challenging than I originally thought. There were some really odd questions that I thought could be worded more clearly. Also, I am not a fan of multi-option select questions. I feel they leave a lot of room for interpretation. True / False or single selects are the way to go. I have spent more time on organic search engine optimization in recent months so I needed to change my focus for a few days. Going back to study paid search over the last couple weeks helped refresh my skills and got me thinking about some creative ways to use pay per click advertising.