Internet Marketing - Branding with Text?

One of the most interesting aspects of online marketing is branding with search marketing. Many of us wonder how someone's SEO SERP (search engine results page) listing or paid on-line ad could translate into brand awareness. Rarely do any of us look up a company's market share when presented with a list of search results. Because results all "look" the same visually, non-established brands can leverage the "sameness" this medium offers. The shift to on line marketing methods to complement traditional marketing has changed the way people view new internet brands and the products behind those brands.

How to Promote and Market RSS on Your Web Site

RSS has come a long way over the past few years. As more content providers build out their capabilities, RSS is becoming more and more of a marketing player. Here are some creative ways to promote your feeds throughout your web site or marketing communications:

• Add your RSS feed link to your email signature
• Add a "What is RSS?" and a "How To" section to your web site
• Make it easy for browsers to rss auto-detect your feeds (ex: firefox)
• Create feed landing pages that include SEO'd content that drive readers to your RSS feeds
• Send emails promoting and explaining your feeds
• Make it easy for readers to add feeds to their favorite content providers (yahoo, msn, bloglines, etc.)

Be patient, not everyone has the "need to feed". We're still in the early stages of adoption, so it could take a bit longer, but sooner than you think.