RSS... right under your nose!

An October article in Clickz suggests that most internet users are unaware of the technology used to provide them with content in regards to RSS syndication. As much as 27% of Yahoo users are taking advantage of the rapid content and news feeds generated by MyYahoo with only about 4% realizing it's RSS that brings them their daily news.

This brings up a great point:

People do not have to understand what technology does, just it's outcome. Most consumers really only care about the technology when something doesn't work. They ask, "Why is my web site, the radio in my car or my tv not working? Must be the technology or the method used to create the technology." As long as technology is doing it's job, they focus more on the benefit or outcome that technology can provide.