Knowing Where You Stand
Every agency or consultant has a different approach to achieving results. Our approach, when meeting with a client, is to first assess the clients’ needs and goals. A needs analysis will help identify what areas of your website and digital marketing plan have the most opportunity for short term and long term growth. Below is a high level overview of our process.
Website Audit & Analysis
To truly understand what opportunities exist for your business, we must first evaluate your current marketing activities. As part of the needs analysis, we will conduct a high level review of your website performance along with the performance of a few key competitors. Based on the results of the analysis, your goals, your industry, and competitive landscape, we will present a detailed proposal. As part of the needs analysis, we may recommend a full website audit to get a clearer picture of what needs done to improve before we move on to the next step. An audit is also important to identify all potential road blocks to success.
Road Map & Action Plan
Once we have completed an analysis and website audit, the next step will be to build our campaign road map and action plan. This step is critical to the performance of your campaign and takes into account your investment budget, industry, goals, seasonality, and more. The road map helps us forecast how much work is needed and prioritize those items for greatest impact. Some activities can take a few days where other can take several months. Knowing what to focus on and when will help you maximize your resources to achieve the best possible results.
The day to day activities of your campaign will depend on your level of investment and the best opportunities. Activities may include;
- Pay-per-click Advertising in Google, Bing, or Social Media
- Social Media Content Promotion
- Google Panda and/or Penguin Recommendations
- Website Redesign
- Conversion Optimization and Testing
- Marketing Automation
- Email Campaign Optimization
- Landing Page Optimization
- Improved Conversion Tracking
- Shopping Cart Analysis and Recommendations
Measure & Refine
Each month we will prepare a customized report for your campaigns based on your level of investment. This report will include key performance indicators (KPIs) important to the success of your business. Our focus will be on measuring what matters most to your sales team and executive leadership.
Tell Us About Your Business
Learn what you can do to improve your business today. Take our short needs analysis to help explore opportunities in digital marketing: